Helpful Page Poll

Overview

The Website Feedback Poll collects page-level satisfaction feedback from visitors on all Oregon.gov websites through a simple Yes/No poll at the bottom of the webpage.

This non-intrusive solution provides statewide reports to aid agencies and government advisory boards in measuring whether visitors are finding what they are looking for on Oregon government websites.

Using the poll as a first-line measure to spot trends/issues (along with other page-level metrics collected through Google Analytics), further follow-up polling (in-page or in-person) can be employed to study, audit, and improve problematic pages.

What the visitor sees

A small box appears at the bottom of each page, above the footer, which asks “Was this page helpful?” Two buttons (Yes and No) are available. If a visitor chooses to vote, their score is recorded, along with anonymous information about the page and their browsing session. Once a visitor has voted, the visitor is thanked and the poll disappears from the page, for that user, for 30 days.

 

View Feedback Scores

When a visitor answers the poll, your website sends page-level information, as well as a score based on the visitor’s answer to the question, “Was this page helpful?” to the Google Analytics property used on the site. Scores are recorded automatically and are available the next day through the Google Analytics website where they can be analyzed in a report and/or downloaded at your convenience.

Google Analytics

Import the Custom Reports

Two reports have been created which display poll feedback results. To import the reports:

1. Log in to Google Analytics.
2. In the www.oregon.gov property, choose the Oregon.gov Forced Lowercase View.
3. Choose one of the following links to copy the custom report into your account:
   1. Results By Agency (Non-State Worker Traffic): https://analytics.google.com/analytics/web/template?uid=XNCFq4agR1e3eAUS_XgQLQ
   2. Results By Agency (Includes State Worker Traffic): https://analytics.google.com/analytics/web/template?uid=-mL_XuDNQN2NSkssTJdwmg
4. Once you import the reports, they are saved to your account and always available through the Customization tab.

Filter the Custom Reports with a Segment

After importing the custom reports, a custom segment can be created which filters the statewide data down to a particular site or subsite, such as yours. To create a segment:

1. Log in to Google Analytics.
2. In the www.oregon.gov property, choose the Oregon.gov Forced Lowercase View.
3. In the Customization tab, select one of the reports you have imported or created.
4. Above the graph, select Add Segment.
5. Choose New Segment.
6. Name the view according to what you plan to filter to (e.g. /dor/).
7. In the stacked selections to the left, select Advanced > Conditions.
8. At the top of the condition builder, change Include to Exclude.
9. In the first dropdown (of metrics), select Page (under Behavior).
10. In the second dropdown (of operators), select does not match regex.
11. In the input box to the right of the second dropdown, enter your filter value. This is the part of your URL immediately following www.oregon.gov plus a ^ character (e.g. ^/dor/). Once entered, the ring graph to the right will change to reflect the amount of responses have been recorded. Ensure that the filter value begins and ends with forward slashes, and that the ring graph reports a value higher than 0%.
12. Choose Save

Once you have successfully created the Segment, it will be applied. From here on out, you can add your segment by following steps 1-4, then selecting your segment from the list. Always remember to adjust the date range to filter all collected data to the time period in which you are interested.