Overview
Up your game by learning more about analytics with free online courses
Google Analytics Academy
Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.
Suggested Course: Analytics for Beginners
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.
Unit 1: Introducing Google Analytics
- Lesson 1: Why digital analytics?
- Lesson 2: How Google Analytics works
- Lesson 3: Google Analytics setup
- Lesson 4: How to set up views with filters
Unit 2: The Google Analytics layout
- Lesson 1: Navigating Google Analytics
- Lesson 2: Understanding overview reports
- Lesson 3: Understanding full reports
- Lesson 4: How to share reports
- Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reporting
- Lesson 1: Audience reports
- Lesson 2: Acquisition reports
- Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
- Lesson 1: Measuring Custom Campaigns
- Lesson 2: Tracking campaigns with the URL Builder
- Lesson 3: Using Goals to measure business objectives
- Lesson 4: Measuring AdWords campaigns
- Lesson 5: Course review and next steps
Start: Analytics for Beginners