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Tracking & Analytics

Overview

Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.

What's already available

Tracking codes are included each website and most applications. Whether you are managing a small board website or a large-scale e-commerce application, enables you to collect usage metrics.

Google Analytics

Websites hosted under the E-Government program employ Google Analytics as the main tool to gathering metrics. The E-Government Service Desk administers the statewide Google Analytics account and any agency part of the E-Government Program can request access to view their agency's website or application's data.

Request Google Analytics access

What's automatically tracked / available?

Stuff

Page Metrics

Page tracking allows you to measure the number of views you had for a particular page on your website. Pages often correspond to an entire HTML document, but they can also represent dynamically loaded content; this is known as "virtual pageviews".

Document Downloads

Stuff

Email Links

Stuff

Webpart Usage

Stuff

Common Reports

The State of Oregon uses Google Analytics to collect anonymized usage data on: